Počítače24.cz · Project profile
A sounding board for the business owner
An advisory engagement with the owner of a refurbished-computer retailer. Topics ranged from day-to-day operations and finance to marketing and opportunities for further development.

- Client
- Počítače24.cz
- Sector
- Refurbished electronics
- Engagement period
- 2025
- Focus
- Strategy · Finance · Business development
01 / Brief and context
Putting the owner’s decisions in a wider context.
At Počítače24.cz, the engagement focused on how the business operated and decisions about its future direction. Alongside the sale of refurbished electronics, the discussions addressed work organisation, finance and marketing activities.
We covered immediate priorities as well as development options, including potential entry into an international market. These themes formed part of conversations with the owner that connected strategy with business operations.
02 / Our work
Finance, organisation and development together.
Strategic consultations
We discussed business operations, priorities for change and further development with the owner. Decisions about the company’s direction were considered alongside their connection to everyday operations.
Finance and work organisation
Financial optimisation and the organisation of work were part of the engagement. Both were addressed in the context of the refurbished-computer retailer’s wider operations.
Marketing and new opportunities
We worked on planning marketing activities and preparing for further development. International expansion was considered as part of development planning.
03 / Scope and outputs
Support across connected business decisions.
In this project, BT Management acted as an advisory partner to the owner. The scope brought related management topics together so that decisions could be discussed in context.
- Discussions about strategy and development priorities.
- Work on financial optimisation and organisation.
- Planning marketing activities and considering expansion.
NEXT ENGAGEMENT
Messer Tatragas
Finance, processes and business travel

