Veram Media · Case study
From enquiry to a commercial agreement
Support for a marketing agency across sales meetings, sales-process development and day-to-day operations. The engagement connected winning business with the way the agency worked internally.
- Client
- Veram Media
- Sector
- Marketing agency
- Engagement period
- 2025
- Focus
- Sales · Processes · Sales representation
01 / Brief and context
When agency growth needs a working sales process.
Veram Media approached us for help with closing new business and organising sales operations. The task combined work on individual opportunities with improvements to the process behind them.
The engagement covered sales meetings, negotiating terms, pricing, commercial materials and account management. Communication with agency leadership and the connection between sales activity and internal operations were central to the work.
02 / Our work
From client conversations to internal workflows.
The sales process
Together with the agency, we refined and introduced a new sales process. Related internal workflows were part of the work, connecting commercial activity with day-to-day operations.
Sales representation
We took part in sales meetings and negotiated engagements. This included support with commercial materials and pricing for individual proposals.
Ongoing management support
Sales work was complemented by discussions about marketing and strategic direction. Open issues and client relationships formed part of an ongoing engagement, extending beyond individual negotiations.
03 / Results and experience
A change described by the client themselves.
In his statement after five months of collaboration, Vojtěch Kunch links the new sales process to a significant improvement in results and greater team efficiency. He highlights an analytical approach, thorough follow-through and timely delivery.
- A revised sales process put into practice.
- Improved results and greater team efficiency, as reported by the client.
- Client recognition of follow-through, flexibility and the quality of deliverables.
Five months refers to the engagement’s duration when the testimonial was provided. The assessment of results is the client’s own.
04 / In the client’s words
We have been working with BT Management for five months on business development and operations management. From the very beginning, we have valued their broad sales expertise and their ability to understand our situation quickly. Together, we refined and introduced a new sales process that led to a significant improvement in results and greater team efficiency.
Their approach is analytical, communicative and highly thorough — every step has a clear rationale and a solid basis in data. We can also always rely on them to return to open issues, leave nothing unresolved and prepare all deliverables on time and to a high standard.
We also greatly appreciate their flexibility — discussing other areas, such as marketing or further strategic directions, is never a problem. Reliability, professionalism and a focus on results make BT Management a partner we want to work with over the long term.
We plan to continue our collaboration and develop it further on other projects in the future.
Translation of the original Czech statement, reflecting the client’s assessment when it was provided.
Read the Czech original
Se společností BT Management spolupracujeme již pět měsíců na rozvoji obchodu a řízení operativy. Od samého začátku oceňujeme jejich široké know-how v oblasti prodeje a schopnost rychle se zorientovat v naší situaci. Společně jsme upravili a zavedli nový sales proces, který vedl k výraznému zlepšení výsledků a vyšší efektivitě týmu.
Jejich přístup je analytický, komunikativní a vysoce důsledný - každý krok má jasnou logiku a pevný základ v datech. Zároveň se vždy můžeme spolehnout na to, že se k otevřeným tématům vrátí, nic nezůstane nedořešeno a veškeré výstupy jsou připraveny včas a ve vysoké kvalitě.
Velmi oceňujeme také jejich flexibilitu - není problém konzultovat i jiné oblasti, například marketing či další strategické směry. Spolehlivost, profesionální vystupování a orientace na výsledky z BT Management dělají partnera, se kterým chceme spolupracovat dlouhodobě.
V dosavadní spolupráci plánujeme pokračovat a rozvíjet ji v budoucnu i u dalších projektů.
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